The Exterior Cleaning Marketing FAQ of the Day: Do before-and-after photos still work?

The Exterior Cleaning Marketing FAQ of the Day: Do Before and After Pictures Still Work? - The Dab Marketing

At Dab Marketing we see the same questions asked again and again by contractors, suppliers, and manufacturers in the pressure washing, soft washing, paver sealing, and window cleaning industries. That is why we created this series, The Exterior Cleaning Marketing FAQ of the Day. Our goal is to provide straightforward expert-level answers that help you win in today’s market.

Do Before-and-After Photos Still Work?

Absolutely every single time. What feels obvious to you in the field or in the shop is magic to a customer. A contractor might wash a house every week, a supplier might ship hoses every day, a manufacturer might cut fittings by the thousands, but to someone on the outside watching that transformation or that process unfold feels like something special.

Why They Work So Well

Instant social proof is powerful. Customers and dealers trust what they can see. A driveway going from black to bright or a crimping machine turning raw material into a finished hose proves results instantly. There is also an emotional impact.

Homeowners picture their own siding, pavers, or windows in those after shots.

Dealers and contractors imagine their own shelves stocked with your product. These visuals are also platform friendly.

Whether it is a TikTok, Instagram carousel, Facebook story, or Google Business post, transformations and behind the scenes clips thrive everywhere. And when it comes to sales fuel, nothing answers the question “Does this really work?” faster.

How Contractors Can Use Them

On your website build galleries of before and after pressure washing, soft washing, paver sealing, or window cleaning jobs. On social media post transformations daily whether raw, polished, video, or carousel. In email campaigns add a visual case study that speaks louder than text.

In ads nothing converts faster than showing the process in action.

How Manufacturers and Suppliers Can Use Them

Behind the scenes is your version of before and after. Show the equipment being built, the warehouse being loaded, the sealants being mixed, or the team cutting and testing hoses.

What feels routine to you is fascinating to the market. Contractors love seeing the craftsmanship, the attention to detail, and the scale of operations. Dealers love seeing the supply chain in motion. Sharing that day to day builds trust, transparency, and authority.

Bottom Line

Before and after photos are timeless because they showcase the proof people crave. For contractors it is the property transformation.

For manufacturers and suppliers it is the behind the scenes operations that create the tools and products that power those transformations.

Pressure washing, soft washing, paver sealing, or window cleaning this kind of content builds trust, fuels engagement, and drives sales every single time.