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The Exterior Cleaning Marketing FAQ of the Day: Do I need to blog if I’m already posting on social media?
- DAB Marketing
- Sep 18
- 3 min read
In the exterior cleaning industry we see the same marketing questions come up again and again. That is why we created this series, the Exterior Cleaning Marketing FAQ of the Day, to provide clarity and proven strategies for pressure washing, soft washing, paver sealing, and window cleaning businesses.
One of the most common questions is, “Do I really need to blog if I’m already posting on Facebook, Instagram, or TikTok?”
The short answer is yes.
Here is why.
Blogs and Social Media Play Different Roles
Social media is the spark. It captures attention quickly. A reel of you soft washing a roof or sealing a patio can take off and grab attention fast, but the lifespan of a post is short. Within a day it is buried under new content.
Blogs are the fuel. A blog titled “How Much Does House Washing Cost in [Your City]” or “The Benefits of Sealing Your Pavers Every Three Years” does not fade away. It continues working for you month after month, year after year, showing up every time someone searches online.
Why Blogs Win for Long-Term Growth
✔ Blogs build SEO power. They get indexed by Google and matched to customer searches. Every blog is another hook in the water for people looking for “pressure washing near me” or “professional window cleaning in [City].”
✔ Blogs establish authority. When you explain why soft washing protects roofs or how to properly seal pavers you position yourself as the expert. Customers want the contractor who educates them.
✔ Blogs generate leads. Each blog is an opportunity to place a call-to-action that moves readers into requesting a quote or booking a service.
✔ Blogs feed AI discovery. Search engines are not the only ones scanning your content anymore. AI tools and chatbots use trusted published content to make recommendations.
Just like homeowners are asking AI how to clean a driveway or when to schedule window cleaning, professionals are asking where to find the best equipment, suppliers, and training. If you are blogging consistently, you are more likely to be the company AI recommends.
How Blogs and Social Media Work Together
Blogs give you long-term visibility and authority. Social media amplifies that content and drives quick attention. You might write “5 Reasons to Seal Your Pavers Before Winter” and then post a video of a paver sealing job on Instagram or Facebook.
The blog ranks on Google for years while the social post grabs immediate attention and funnels traffic back to your website.
Action Steps for Exterior Cleaning Contractors
Publish at least one blog per month on pressure washing, soft washing, paver sealing, or window cleaning topics.
Use local keywords like “soft washing in [City]” or “paver sealing experts in [City].”
Share each blog on social media to maximize reach and engagement.
Include a clear call-to-action at the end of every blog.
Treat your blog strategy as both an SEO engine and an AI discovery play. The content you write today could be the exact answer AI recommends tomorrow.
The bottom line is that social media gets you attention today while blogs keep producing results for years. Together they build a system that works while you work and even while you sleep.
If you want to create blogs that rank on Google, get mentioned in AI recommendations, and attract both homeowners and professionals searching for suppliers and services, Dab Marketing can help you build your content engine.
Need help? We have blog kits, or full blown marketing options for your business to keep you top of mind and top of search for your customers.
