The Exterior Cleaning Marketing FAQ of the Day: What’s better for leads - Google Ads or Facebook Ads?

The Exterior Cleaning Marketing FAQ of the Day: What's Better for Leads, Facebook or Google? THE DAB MARKETING

In the exterior cleaning industry we see a trend of contractors, suppliers, and manufacturers asking many of the same questions around marketing. That is why we created this series: to educate, provide clarity, and help you make smarter decisions that grow your business.

When it comes to generating leads one of the biggest debates is where to put your money: Google Ads or Facebook Ads. The truth is both work but they work in very different ways.

Google Ads: Capturing Demand

Google Ads is where intent lives. If someone is searching for “pressure washing near me,” “soft washing service,” “paver sealing Sarasota,” or “window cleaning company” they are already in the buying cycle.

That means Google Ads is the most effective platform for capturing existing demand. These are hot leads who are ready to solve their problem and are actively looking to book a contractor right now.

I tell people often. Google leads are the low hanging fruit. The people searching for your company on google are often in need of your service today. They are ready to buy.

Facebook Ads: Creating Demand

Facebook Ads are all about planting seeds. Your ideal customer might not be actively searching for roof washing or driveway pressure washing today but with the right targeting you can put your business in front of them over and over again. This builds awareness and creates demand where none existed before.

By consistently showing up in their feed with high value content about exterior cleaning, paver sealing, or professional window washing you build trust and recognition that pays off when they are ready to hire.

The Best Play: Run Both in Balance

Google and Facebook are not competitors. They are partners when used together. Google captures the immediate jobs like house washing or commercial window cleaning. Facebook builds a brand that people recognize and trust for long term services like soft washing, paver sealing, or pressure washing maintenance. The contractors who are scaling past six and seven figures are balancing both platforms. They catch the low hanging fruit on Google and keep a steady flow of future customers coming in through Facebook.

Action Step

If you are only running one platform you are leaving money on the table. Start with Google Ads if you need quick leads for services like pressure washing, soft washing, or window cleaning. Once you get the most of that and want to expand then expand.

Then layer in Facebook Ads to showcase your work, build awareness for paver sealing, and establish your company as the trusted brand in your area. Over time this combination will stabilize your pipeline and allow you to scale with confidence.

Need Help

If you want expert guidance setting up and running ads that generate real results for pressure washing, soft washing, paver sealing, and window cleaning businesses contact Dab Marketing today.