The Exterior Cleaning Marketing FAQ of the Day: How Do I Know If My Marketing Is Actually Working?

Most business owners measure success by clicks, likes, or impressions. Those numbers look good on a report, but here’s the truth: vanity metrics don’t pay your bills. Revenue does.

If you really want to know if your marketing is working, you have to track conversations, not just clicks.

Follow the Trail Beyond the Click

Leads are great, but they’re only the first checkpoint. Did that lead turn into a phone call? Did the call lead to an appointment? Did the appointment close into a paying customer? If you stop measuring at the point of the click, you’re blind to the part of the process that actually matters, the sale.

Why Vanity Metrics Keep You Stuck

Clicks and views are easy to chase because they make you feel like your brand is growing. But if your marketing doesn’t create conversations that turn into appointments and closed deals, then you’re just paying to be popular, not profitable.

The Real Scoreboard: Revenue

The only scoreboard that matters in marketing is revenue. That doesn’t mean you ignore engagement, it means you connect every piece of your funnel back to dollars in the bank.

Track where each sale started. Was it a Facebook ad? A Google search? A referral that found you through your website? This is how you build a system that shows you what’s actually driving growth.

Action You Can Take Today

Here’s your playbook:

✅ Stop obsessing over vanity metrics

✅ Track every lead through to the close

✅ Build simple reports that show revenue tied to marketing channels

✅ Use this data to double down on what works and cut what doesn’t

When you make revenue your scoreboard, your marketing stops being an expense and starts being a growth engine.

Contact Us

Need help building a marketing system that ties directly to your bottom line? At Dab Marketing, we help exterior cleaning businesses cut through the noise and build strategies that actually grow revenue. Contact us today to start tracking the numbers that matter.