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Exterior Cleaning Marketing FAQ of the Day: Should I Post Prices on My Website?
- DAB Marketing
- Sep 16
- 3 min read
In the exterior cleaning industry we see a trend of a lot of the same questions being asked by contractors, suppliers, and manufacturers. That is why this series exists. The Exterior Cleaning Marketing FAQ of the Day is built to address those common questions with expert insight, clear education, and practical action steps you can put to work in your business right away.
Should I Post Prices on My Website?
The short answer is yes if it saves you time and filters the right leads. Transparent pricing builds trust and cuts down on tire kickers. Even something as simple as a starting at range positions you as confident and professional.
Why Posting Prices Works
Today’s customers expect to see pricing before they even call anyone. If you do not provide it, there is a good chance they will move on to a competitor who does. That does not mean you should post your exact pricing for every service. Instead, give people a range that reflects typical jobs. This gives them the clarity they want while still leaving room for variables like size, condition, or materials.
For pressure washing companies this could be as simple as listing “Driveway cleaning starting at $149.” For soft washing contractors it may be “Roof cleaning starting at $499.”
For paver sealing companies it could be “Sealing projects starting at $2.50 per square foot.” And for window cleaning businesses it may be “Residential window cleaning starting at $199.” These are examples of how you can give customers the transparency they are looking for while still keeping flexibility in your pricing.
Not only does this help customers prequalify themselves, it also helps your SEO. Search engines reward websites that give real answers to the questions people are asking. When someone searches “How much does it cost to pressure wash a driveway” and your site shows a starting price, you have a better chance of ranking higher and being the company they call. Working this way also helps you save plenty of time. Last thing you want to do is drive out to an estimate to a customer who immediatly shoots you down to pricing, or just getting multiple quotes in the research fase. Not every customer is always ready to buy right then. It depends on where the customer came from often.
How to Implement It
✅ Add a starting at price range for each service on your website.
✅ Use real-world examples for pressure washing, soft washing, paver sealing, and window cleaning to show transparency.
✅ Explain what factors impact the price such as square footage, condition, or materials.
✅ Include a clear call to action to request a full estimate.
✅ Use software to help gather info from clients in exchange for a esitmate or quote. QuickQuote is perfect for this.
Action You Can Take Today
Pick one service and add pricing to the page on your website right now. Even if it is just “House washing starting at $299” or “Window cleaning starting at $199” you will build trust, give customers confidence, improve your SEO, and make your sales conversations smoother.
Websites That Build Trust and Move Customers Forward
Your website is often the first impression of your business. It should not just look good, it should move people toward becoming customers. That is why we design websites that build trust from the start and remove friction from the sales process. With tools like QuickQuote built in, you can let visitors request instant pricing or prequalify themselves on the spot. This combination of transparent pricing and automation gives your company an edge, positions you as the easy choice, and helps you close jobs faster.
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