Marketing FAQ of the Day: How Do I Create Content Without Spending A Fortune?

Service Industry Marketing FAQ of the Day: How Do I Create Content Without Spending A Fortune?

Short answer: document, don’t overproduce.

You don’t need fancy gear. You’ve got a phone. Use it. Record the process. Show before and afters. Share the tip you’d normally tell a customer face to face. Authenticity beats polish because it builds trust.

The playbook

What to post this week

1. Job start

   Snap a 10–15 second clip walking up to the job. Say what you’re doing, the surface, and the outcome you’re targeting.

2. Before and after

   Hold the same angle. First show the dirty, then show the clean. Cap it with “Here’s what that means for the property owner.”

3. One-minute teaching tip

   Answer a real customer question on camera.

   Examples:

   • Why soft wash vs high pressure on siding

   • How to protect pavers after cleaning

   • Pure water vs squeegee for exterior glass

4. Process peek

   Film a 20–30 second time-lapse of your setup, mix, brush selection, or safety check.

5. Micro case study

   Three sentences and a photo: problem, action, result. Add the time saved or cost avoided.

6. FAQ carousel or reel

   Three quick slides or cuts: What it is, why it matters, how to know you need it.

7. Customer reaction

   Record a genuine “after” reaction or read a text review on camera.

   
   

Capture Checklist On Your Phone

• Clean lens

• Landscape for YouTube and Facebook, vertical for Shorts, Reels, and TikTok

• Natural light on your subject, not behind it

• Mic as close to your mouth as possible

• 1080p, 30 fps is plenty

Edit in under 10 minutes

1. Trim the start and the end.

2. Add captions using your phone’s auto-caption tool or CAPCUT.

3. Overlay three labels: service, location, result.

4. Add your logo sticker in a corner.

5. Export and post. Done.

Posting Cadence That Compounds

• One short video per day

• One photo before and after per day

• One longer teaching video per week

Metrics That Actually Matter

• Saves and shares show value

• Comments show conversation

• Inquiries and booked jobs show impact

Real examples for service businesses

Pressure washing

“Watch this driveway go from slick and stained to clean and safe in 22 minutes. We used a surface cleaner and a post-treat to keep it bright longer.”

Window cleaning

“Pure water means spotless glass without chemicals. Here’s a 30 second side-by-side from a storefront we maintain monthly.”

Paver sealing

“Sand loss causes wobble. We re-sanded and sealed this patio. Water beads now, color pops, and the joints are locked.”

Turn One Job Into A Week Of Content

• Day 1: Walk-up intro

• Day 2: Before and after stills

• Day 3: One-minute tip from that job

• Day 4: Time-lapse of the process

• Day 5: Micro case study with a cost or time win

• Day 6: Tool highlight from your kit

• Day 7: Customer reaction or review read-through

Contact Us

Ready to build content that actually gets attention without draining your budget?

Let’s talk.