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PowerClean 2026 Is Here: DAB Marketing Is Ready for a Huge Week in Orlando
PowerClean 2026 is almost here, and this year is a big one for DAB Marketing. We are excited to be back in Orlando for another incredible event hosted by CETA, the Cleaning Equipment Trade Association.
This year, we are coming into the week with even more happening. We will have a booth, we will be spending time with clients and industry partners, and we have the opportunity to teach our AI workshop during the event.
CETA PowerClean has always been about more than simply walking a show floor. It is one of the few times each year when manufacturers, suppliers, distributors, contractors, educators, and industry leaders all come together in one place. That creates an incredible amount of opportunity for conversations, partnerships, new ideas, education, and business growth.
We are honored to be part of it.
CETA PowerClean 2026 Event Information
CETA PowerClean 2026 is hosted by the Cleaning Equipment Trade Association (CETA) and brings together manufacturers, suppliers, distributors, contractors, and cleaning industry professionals from across the country.
Dates: October 8–11, 2026
Location: Rosen Shingle Creek
City: Orlando, Florida
DAB Marketing Booth: Booth 214
DAB AI Workshop: Build Your Own AI Business Partner
Workshop Date: Sunday, October 11, 2026
Workshop Time: 8:00 AM–10:00 AM
If you are attending PowerClean this year, make sure to stop by Booth 214 and come connect with us during the week.
This is a Members only event. Not a Member? Click Here.
CETA Brings the Industry Together
The Cleaning Equipment Trade Association plays an important role in bringing together the businesses and professionals that help move the cleaning equipment industry forward.
PowerClean is one of the biggest opportunities each year for that community to connect in person. Manufacturers can showcase new products and technology. Suppliers and distributors can strengthen relationships and find new opportunities. Contractors can learn, network, and see what is changing across the industry.
For us, that is what makes CETA PowerClean so valuable.
The education is important. The equipment is important. The booths are important. But the real value comes from having so many different parts of the industry together at the same time.
Some of the biggest moves in business start with a simple conversation. You meet someone who is developing a new product, looking for a new distributor, trying to grow into another market, or looking for help getting their company in front of the right people.
Sometimes that conversation turns into a new customer. Sometimes it becomes a partnership. Sometimes it simply gives you an idea that changes the direction of your business.
Innovation, New Products and Industry Interviews
One of the things we are looking forward to most at CETA PowerClean 2026 is seeing what companies are bringing to the show floor this year.
The cleaning equipment industry continues to evolve, and PowerClean is one of the best places to see new products, new technology, equipment improvements, and ideas that can change how contractors, suppliers, and manufacturers operate. We are especially excited to see the companies participating in the CETA Innovation Awards and the products being recognized for helping move the industry forward.
Last year, we also had the opportunity to sit down with companies throughout the event and record video interviews about their businesses, products, and what they were bringing to PowerClean.
We will be doing that again this year.
Throughout the week, DAB Marketing will be recording interviews from the show floor and talking with manufacturers, suppliers, industry leaders, and other businesses about:
New products and equipment
Innovation Award entries
New technology entering the industry
Company updates and announcements
What businesses are seeing in the market
Changes happening throughout the cleaning industry
What they are most excited about for 2027 and beyond
These conversations are one of our favorite parts of PowerClean because they give companies an opportunity to tell their story and give the rest of the industry a closer look at what is being developed behind the scenes.
If your company has something new at CETA PowerClean 2026, make sure you connect with us during the week. We would love to hear what you are working on and help share it with the industry.
Here's an example from last year:
Come See DAB Marketing at Booth 214
DAB Marketing will be exhibiting at Booth 214 during CETA PowerClean 2026.
We are looking forward to seeing familiar faces, meeting new people, and having real conversations about what businesses are trying to accomplish over the next year.
We are not interested in simply telling people that we "do marketing." We want to understand where your company is going and figure out where marketing can actually help support that growth.
Some of the conversations we expect to have this week will be around:
Building or improving a company website
Reaching more commercial and industrial customers
Improving SEO and organic search visibility
Creating better and more consistent social media content
Launching new products or equipment
Improving email marketing
Strengthening branding and sales materials
Developing print materials, gear, and event collateral
Creating a stronger marketing plan for the next 12 months
Finding practical ways to use AI inside a business
Every business is in a different place. Some companies need a complete marketing system. Others already have a team and simply need direction, support, or someone who understands the industry well enough to help them move faster.
That is where DAB Marketing fits.
Marketing Built Around This Industry
One of the biggest advantages we bring to our clients is that we already understand the pressure washing, soft washing, window cleaning, paver sealing, equipment, manufacturing, and supply industries.
That matters because there is a huge difference between hiring a general marketing company and working with someone who already understands the products, customers, and buying process.
A manufacturer should not have to spend months teaching their marketing company what GPM means, why hot water matters, how contractors choose equipment, or how a distributor operates. A supplier should not have to explain the difference between selling to a homeowner and selling to a facility manager. A contractor should not have to explain why certain jobs, services, or equipment matter to their customers.
We already understand those conversations.
That allows us to focus more quickly on positioning, messaging, strategy, and execution instead of spending months trying to understand the basics of the industry.
What DAB Marketing Does for Clients
DAB Marketing works with contractors, suppliers, manufacturers, and industry businesses to build marketing that supports the actual goals of the company.
That can mean helping a business generate leads, launch a new product, improve its brand, reach a different customer base, or simply become more consistent and professional across every place customers interact with the company.
Our services can include:
Website design and development
SEO and organic content
Social media management
Email marketing
Google Ads and paid advertising
Branding and graphic design
Product launches and campaign strategy
Blogs and educational content
Sales materials and product sheets
Flyers, brochures, banners, and signs
Branded apparel and company gear
Event materials and printables
Marketing strategy and coaching
Fractional marketing support
AI education and business implementation
The goal is not to sell every business every service.
The goal is to figure out what actually makes sense for the company, the customer they are trying to reach, and where they want to go next.
Marketing Goes Beyond Social Media
One thing we talk about often is that marketing touches nearly every part of a business.
It is the website someone visits before they call. It is the email a customer gets after meeting you at a show. It is the product sheet your sales team sends to a prospect. It is the banner behind your booth, the shirt your team is wearing, the flyer someone takes home, the blog that shows up in a Google search, and the content customers see repeatedly before they ever reach out.
All of those pieces work together.
That is why we help with both digital marketing and the physical pieces of a brand.
Websites, SEO, social media, email, graphics, print materials, apparel, event materials, and sales collateral should all feel connected.
When everything works together, the company looks stronger, the message becomes clearer, and sales teams have better tools to work with.
This Year We Are Also Teaching AI at CETA PowerClean
One of the biggest things we are looking forward to this year is teaching our Build Your Own AI Business Partner workshop at CETA PowerClean 2026.
AI is becoming a bigger part of everyday business, but there is still a huge gap between occasionally asking ChatGPT a question and actually building AI into the way a company operates.
That is what this workshop is designed to address.
We want business owners to understand how AI can become a useful team member inside their company. During the workshop, attendees will work through building their own AI assistant and learn how to use it more effectively for real business tasks.
We will be covering practical uses such as:
Marketing and content creation
Customer communication
Brainstorming and planning
Research and organization
Building processes and systems
Sales support
Everyday decision support
Training AI to better understand your specific business
Attendees will also receive a workbook to follow during the class and use afterward. The goal is for people to leave the workshop with something they can actually continue using, not just a notebook full of ideas they forget about when they get home.
For us, this is one of the most exciting parts of the week because AI is quickly becoming another major tool businesses can use to become more efficient, more organized, and more capable.
Want more info on our AI Classes? Read more here.
There Is a Lot Changing in the Industry
CETA PowerClean is also a great opportunity to see where the industry is heading.
Equipment continues to improve. Technology is changing quickly. Safety, standards, and compliance are becoming bigger conversations. Manufacturers are developing new products. Contractors are becoming more sophisticated business owners. Suppliers are finding new ways to serve commercial and industrial customers.
At the same time, AI and automation are beginning to change how companies handle marketing, sales, customer communication, research, planning, and everyday operations.
All of that creates opportunity.
The companies that stay connected, keep learning, and continue adapting are going to have more options in front of them over the next few years. CETA PowerClean is one of those places where you can see those changes happening in real time and have conversations with the people helping shape what comes next.
Make the Most of the Week
If you are coming to CETA PowerClean this year, make the most of it.
Do not just walk the show floor, grab some brochures, and head home. Talk to people. Sit in on classes. Ask manufacturers what they are working on. Meet suppliers you have never worked with. Talk to contractors operating differently than you are. Spend time with people outside your normal circle.
Some of the best opportunities at an event like this are not scheduled.
They happen at a booth, over lunch, in a hallway, after a class, or during a random introduction from someone you already know.
We Are Honored to Be Part of CETA PowerClean 2026
The cleaning industry has played a major role in the growth of DAB Marketing, and we are incredibly thankful for the clients, partners, manufacturers, suppliers, contractors, and organizations like CETA that continue to bring the industry together.
Being able to return to PowerClean this year with our own booth and also have the opportunity to teach a class means a lot to us.
We are excited about the conversations ahead, the new ideas that will come out of the week, and the opportunity to spend time with so many people who are building businesses and pushing the industry forward.
If you are heading to Orlando for CETA PowerClean 2026, stop by Booth 214 and see us.
Whether you want to talk about websites, marketing, branding, print materials, AI, business growth, or simply catch up, we would love to see you.
There is a huge amount of opportunity packed into this week, and we cannot wait to be part of it.
