How Pressure Washing, Soft Washing, Paver Sealing, and Window Cleaning Companies Can Maximize Updates on Google Business Profile
- DAB Marketing

- Sep 24
- 3 min read
Updated: Sep 26

At Dab Marketing we help service businesses stand out where it matters most online. Your Google Business Profile formerly Google My Business is not just a listing. It is one of the most powerful tools you have to attract local customers.
The Updates feature is especially important. Think of it as your digital neighborhood bulletin board. It puts timely relevant information in front of people when they are actively searching for services like pressure washing soft washing paver sealing or window cleaning.
Why Google Business Profile Updates Matter
When a homeowner searches for a pressure washing company or a business manager looks for commercial window cleaning they are ready to hire. Updates can make sure it is you they choose.
A well timed post about an offer event or new service boosts your visibility in local search results shows you are active and trustworthy and drives customers to take action.
Smart Ways Exterior Cleaning Companies Should Use Posts
✅ Announce Special Offers and Promotions
If you are running a fall paver sealing special or a seasonal house wash discount use the Offer post type. Include urgency with a deadline add a coupon code or link directly to book. Customers love deals and Google rewards activity.
✅ Promote Upcoming Events
If you are hosting a demo day community cleanup or grand opening of your pressure washing shop the Event post type makes your updates stand out complete with times and dates. It is an easy way to build buzz locally.
✅ Highlight New Products and Services
Maybe you have added roof soft washing commercial solar panel cleaning or a new line of sealing products. Use What’s New or Product posts to showcase them. Customers searching for those services will see you are the company that can deliver.
✅ Share General Business News
Got a new truck on the road. Added team members. Hit a big milestone in your community. Use posts to celebrate wins. These updates build credibility and make your company feel approachable and reliable.
✅ Communicate Urgent Updates
Holiday hours weather closures or same day openings for last minute jobs show professionalism when shared quickly. Customers appreciate transparency and it prevents frustration.
Best Practices for Contractors
📸 Use Strong Visuals
Exterior cleaning is visual. Share before and after driveway pressure washing time lapse roof soft washing or freshly sealed pavers. These images grab attention and prove your results.
👉 Include a Clear Call to Action
Book your free estimate today. Schedule your fall house wash. Claim your discount before it expires. Always give clear direction for the next step.
✍️ Keep It Short and Scannable
Customers skim. Get straight to the point with bold offers and direct language.
🔑 Use Keywords Naturally
Include service specific keywords like residential pressure washing commercial window cleaning or paver sealing in your city. These help you rank higher in local searches.
📅 Stay Consistent
Posts expire in about seven days. Make weekly updates part of your system. It signals to both Google and customers that you are engaged and ready for business.
📊 Check Insights Regularly
Your Google Business Profile provides data on how many people see click or call from your updates. Review these numbers and adjust your strategy to keep improving.
Final Word
For contractors in pressure washing soft washing paver sealing and window cleaning Google Business Profile updates are one of the fastest ways to turn searchers into customers. They build trust increase visibility and drive real action when it matters most.
At Dab Marketing we specialize in helping service companies use tools like Google Business Profile SEO and social content to dominate their local markets. If you want your business to stand out online and get found first connect with us today.
👉 Let’s build your visibility together. Contact Dab Marketing

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