.png)
The Exterior Cleaning Industry Marketing FAQ of the Day: How Can I Turn One Job Into Five?
- DAB Marketing
- Sep 23
- 3 min read
Updated: Sep 24
About the Series
The Clean Industry Marketing FAQ of the Day is here to give contractors, suppliers, and manufacturers in pressure washing, soft washing, paver sealing, and window cleaning quick and practical marketing answers. Every entry is built for people in the field who need ideas they can apply today to generate leads, win trust, and grow stronger routes.
The Question
How can I turn one job into five?
The Answer
The smartest way is by running a 5-around campaign. Aka "5er Round"Each time you complete a job, take advantage of the momentum you already created in that neighborhood. Knock on the five houses closest to where you are working. Introduce yourself, let the homeowners know you are working next door, and drop off a flyer or card that includes a neighbor-only discount. You are not cold calling. You are connecting with people who already saw your company at work, which immediately builds trust.
Why It Works
When homeowners see a company truck parked next door and a crew in uniform working, they assume that company is reputable. People trust what their neighbors trust. A 5-around campaign uses this psychology to your advantage. It not only opens the door to new business but also tightens your route density. The more jobs you stack in one neighborhood, the less time you waste on driving and the more profitable every job becomes.
Flyers and Handouts That Do the Work for You
A great way to make your 5-around campaign stick is to use flyers or door hangers that speak directly to the situation.
Instead of a generic ad, use a line that says “We just serviced your neighbor’s home” or “We were working in the neighborhood today” or even “Sorry for the noise while we were cleaning next door.”
Pair that with a simple neighbor discount offer or same-day service option if possible. This type of messaging feels personal, not pushy, and instantly creates relevance. The homeowner knows you were physically there and not just blasting ads to the whole city.
Need a simple example? Below is an example or click here to read a blog about the 5-arounds vs door knocking.
How to Make it Stick
The biggest mistake is leaving this only to the owner or sales rep. Teach your technicians to own this process.
Give them a simple script they can repeat: “Hi, my name is Alex with Bright Wash. We are cleaning your neighbor’s house today and wanted to let you know in case you noticed our crew. We are running a neighbor discount this week if you would like us to take care of your place too.”
When techs say it with confidence, it feels natural.
Pro Tip: Motivate Your Team
People do what you pay for. If you want your team to push 5-arounds consistently, give them spiffs or bonuses for every lead that turns into a closed job. Even a small reward per booking adds up for them and adds up even more for you.
Imagine every crew member turning one job into two or three on a daily basis. That is how companies scale quickly without doubling their ad spend.
Extra Tips to Multiply Results
Pair your 5-around flyers with before-and-after photos of the house you just cleaned. Visual proof sells. Add a QR code that links directly to your booking page so neighbors can act fast. Mention your online reviews and encourage them to scan the code to read what others are saying. Finally, track every 5-around lead in your CRM so you can see which employees are driving the most new jobs and reward them accordingly.
The Takeaway
One job can easily become five if you have the right system. A 5-around campaign turns every service call into a springboard for growth. By building technician confidence, adding incentives, and reinforcing the process with strong marketing material, you create neighborhood dominance.
This is not luck.
It is a repeatable growth engine that contractors in every part of the clean industry can implement today.
