Most service businesses don’t lose work because of price—they lose it because they stop following up. Customers are busy, distracted, and getting multiple quotes. If you’re not the one who stays in front of them, you’re forgotten. In this Marketing FAQ, we break down how often you should follow up, what a winning cadence looks like (0–1–3–7–14–30 days), and provide plug-and-play scripts you can drop into your CRM today. Following up is free money—don’t leave it sitting in you