Boosting random posts is the number one marketing mistake for exterior cleaning, pressure washing, and window cleaning companies. It burns budget without creating a system that drives sales. The smart strategy is to test your content through organic marketing first. When a post, video, or blog proves it connects with customers, put paid advertising behind it. This approach ensures your ad spend builds trust, captures leads, and fuels predictable business growth instead of was

Most service businesses don’t lose work because of price—they lose it because they stop following up. Customers are busy, distracted, and getting multiple quotes. If you’re not the one who stays in front of them, you’re forgotten. In this Marketing FAQ, we break down how often you should follow up, what a winning cadence looks like (0–1–3–7–14–30 days), and provide plug-and-play scripts you can drop into your CRM today. Following up is free money—don’t leave it sitting in you