The Power of EDDM and How It Can Grow Your Pressure Washing, Soft Washing, Window Cleaning, or Paver Sealing Business

If you want to grow a pressure washing, window cleaning, soft washing, or paver sealing business, you need more than just online ads. Google Ads and Facebook Ads are powerful, but they only reach the people who are actively searching or scrolling at the right time.

What about the homeowners who are ready for service but are not online when you run your ads?

That is where Every Door Direct Mail (EDDM) changes the game.

Why Every Door Direct Mail Works

EDDM gets your postcard directly into the hands of every homeowner along a carrier route. You are not guessing who might see your ad. You are literally putting your business in their mailbox. The callback rates are stronger than most people expect. Direct mail has a response rate that can reach over 4 percent compared to fractions of a percent for email or social ads.

That means more phone calls, more estimates, and more booked jobs.

But the real power of EDDM is in route density. Instead of bouncing all over town for one-off jobs, you can target specific neighborhoods where your ideal customers live. When multiple homeowners in the same area see your postcard, your trucks, and your yard signs, you stop being another company and start being the name that neighborhood knows.

Picking up my EDDM Route from my local printers and family friend shop -Mercury Printing Sarasota

A Real Example From the Field

When I ran my pressure washing business, we used EDDM to target gated neighborhoods that we could not easily access with traditional marketing. These were higher-value homes, and getting inside the gates was tough. EDDM let us deliver our message directly. Once we booked a few jobs, we placed yard signs, parked our trucks visibly, and let the neighborhood connect the dots. The callbacks came fast. We were not just winning one house. We were winning entire streets. That density lowered travel costs, maximized efficiency, and made our schedule more profitable.

How EDDM Supercharges Your Marketing

EDDM should not stand alone. It becomes far more powerful when paired with your other efforts.

✔ Yard Signs: Drop signs after every job so neighbors link the postcard they saw with the work happening down the street.

✔ Google Ads: When homeowners search for “pressure washing near me” after seeing your mailer, your ad confirms you are the obvious choice.

✔ Facebook Ads: Retarget homeowners who visited your website with before-and-after pictures, reviews, and offers.

The more times someone sees your brand across different touchpoints, the faster trust builds and the easier it is to win the job.

Tips to Get the Most Out of EDDM

Keep your postcards clean and bold. Use before-and-after photos, a clear headline, and one strong call to action. Target neighborhoods where the homes match your ideal customer profile.

Do not stop after one round of mailers. Hit the same route multiple times in a season for maximum recognition. And always stack your efforts by combining EDDM with signs, ads, and reviews.

We received the best results after the 3rd or 4th time hitting an area with an EDDM. The first two build trust by the 3rd time they have seen you around.

How To Get Route Density?

One of the fastest ways to scale profitably is by building density in a single neighborhood. When you focus your marketing on a specific area you cut drive time, increase referrals, and build instant credibility.

EDDM is the anchor but you should stack it with other touchpoints.

✔ Use bandit signs after every job.

✔ Drop door hangers on the same streets you mail and use 5er rounds on jobs you get in the area.

✔ Run Google Ads targeting the same zip code so your business shows up when they search.

✔ Back it up with Facebook Ads that retarget anyone who visited your site.

The result is simple. People see your brand everywhere.

When homeowners see your postcard, then pass your yard sign, then spot your ad online, and then notice your truck in their neighborhood, they start believing you are the neighborhood specialist. In their minds specialists always get the first call.

Know How To Do Your Own Local EDDM?

Learn How to Launch Your Own EDDM Campaign Here.

If you are wondering how to actually get started with EDDM you do not have to guess. Our good friend Trudi Weickum from Panhandle Power Wash Supply and the head of The Panhandle Expo, has created a simple step by step video that shows exactly how to set up and launch your own campaign. It is easy to follow and takes the confusion out of the process so you can focus on putting your brand in front of the right neighborhoods.

This video is the perfect resource for any contractor who wants to take action today. Watch it, follow the steps, and you can have your first EDDM campaign ready to go in no time.

Trudi Weickum From Panhandle Power Wash Supply Shows a Step By Step Guide on EDDM Campaigns.

Ready to Put EDDM to Work?

At Dab Marketing we help service businesses design, print, and execute EDDM campaigns that bring real results.

Whether you just need creative design, full print support, or a complete strategy, we can help you get started and show you how to turn postcards into booked jobs.

Want to connect with us about design and print?

👉 Reach out today and let’s build your next EDDM campaign together.