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From Invisible to Known in 90 Days | The Clean Growth Playbook
- DAB Marketing
- Aug 10
- 3 min read
In today’s market, the greatest threat to your brand isn’t a competitor. It’s being ignored.
You can have the best product, the best service, and the most dedicated team in the world... But if nobody knows you, it doesn’t matter.
You’re invisible.
At Dab Marketing, we’ve seen it over and over again: good brands stuck in the shadows, losing opportunities to louder, less qualified competition. So we built a simple, repeatable system to take brands from unknown to unforgettable in 90 days.
This is the exact framework we use when a brand comes to us invisible — and it’s the first playbook in our Clean Growth Playbook Series, where we break down real-world strategies you can apply in your own business.
Phase 1 — Clarify the Story (Days 1–10)
You can’t market fog.
If your message is unclear, your marketing will underperform — no matter how much money you throw at it.
In the first 10 days, we strip everything down to the essentials:
What makes you different - Your unique positioning in the market.
Why your audience should care - The emotional hook that gets attention.
How to say it so it sticks - The simple, memorable messaging your audience can repeat.
Your story becomes the North Star for every piece of content, campaign, or conversation moving forward. Without it, you’re just guessing.
Phase 2 — Build the Content Engine (Days 11–30)
Once the story is locked in, it’s time to get loud.
The Content Engine is the heartbeat of your 90-day transformation. This is the system that keeps your brand showing up, day after day, with value your audience actually wants.
We don’t just post for the sake of posting. We build a strategic mix of:
Educational content that positions you as the authority.
Story-driven posts that build trust and relatability.
Calls-to-action that move your audience toward working with you.
Visuals that match your brand’s quality so perception aligns with reality.
Every piece has a purpose, and every channel plays a role. By the end of this phase, your brand isn’t just online, it’s consistent, recognizable, and worth following.
Here’s the difference-maker: we’re not just guessing.
We’re applying years of experience in your industry. These are the same insights, patterns, and proven strategies we’ve used to help other businesses in your space grow. That means you skip the trial-and-error phase and jump straight to what works, putting you leaps and bounds ahead of where you’d be trying to figure it out on your own.
Phase 3 — Own the Distribution (Days 31–60)
Great content that never reaches the right people is wasted effort.
That’s why in Phase 3, we shift focus from creating to circulating.
We identify where your audience actually spends their time... not just the “popular” platforms, and we make sure your brand is consistently visible there.
That might mean:
Leveraging the right social media channels for your market, not all of them.
Using email marketing to land directly in inboxes, bypassing noisy algorithms.
Tapping into industry groups, trade networks, and partner platforms to build credibility faster.
Repurposing content so your best material works harder across multiple touchpoints.
The goal is simple: when your ideal customer is scrolling, networking, or researching, they can’t help but see you. Over and over again.
And because we’ve spent years marketing inside this industry, we know exactly which spaces get you noticed, and which ones waste your time. We apply that knowledge to put your brand in the right conversations, on the right platforms, in front of the right people… so your visibility multiplies faster than it ever could with a generic, one-size-fits-all approach.
Phase 4 — Amplify & Refine (Days 61–90)
Now the engine is running. It’s time to pour gas on the fire.
We look at the data, see what’s working, and double down:
Scale the content formats and topics that drive engagement.
Test offers and CTAs to increase conversion rates.
Build in automated lead generation systems so visibility turns into sales without burning out your team.
By the end of this phase, your brand isn’t just “out there.” It’s positioned. It’s trusted. It’s known.
The Outcome of the 90-Day Playbook
When you run this system with discipline, the transformation is undeniable:
From “never heard of you” → “I see you everywhere”
From invisible → known
From a name on paper → a name people remember and trust
At Dab Marketing, we don’t just make brands look good. We make them unforgettable.
This playbook is how it starts.
In the coming weeks, we’ll break down more Clean Growth Playbooks for building visibility, authority, and trust in your market.
If your brand is great but feeling invisible, let’s fix that.
📩 Contact us at TheDabMarketing.com and let’s get you known
