.png)
Social Media Isn’t Social Anymore. It’s a Marketplace for Attention.
- DAB Marketing
- Aug 17
- 3 min read
At a recent marketing event we attended, Gary Vee dropped a line that every contractor and supplier in our industry needs to hear:
“You are the algorithm.”
Let that sink in.
The average person spends 2 hours and 23 minutes every single day on social media. For younger audiences, it’s closer to 4 hours. That’s more time than they spend eating, exercising, or even hanging out with friends and family. And where is all that attention going? Into feeds that are built to show people exactly what they want to see.
Here’s the kicker... your customers’ behavior controls their feed. If they watch kitten videos for an hour, their feed fills with kittens. If they binge leadership clips, their feed fills with leadership clips. That’s how it works.
So when you say “the algorithm doesn’t like me,” you’re missing the point.
The algorithm doesn’t care. It’s not against you. It’s responding to your content.
Attention Is the Currency
Here’s the truth. One strong post can outperform thousands of dollars in ads. Why? Because platforms reward content that grabs attention. If people watch, share, or save your content, the system pushes it to more people, for free.
But if your content is weak? It dies. Instantly. That’s not the algorithm’s fault.
How Contractors and Suppliers Can Win in 2025
Post more. Once a week won’t cut it. Aim for daily.
Hook fast. You’ve got three seconds to earn attention.
Educate, don’t just pitch. Teach people something. Show your process.
Prove it. Before-and-afters, demos, ROI math. Proof beats promises.
Be consistent. Brands that show up every day get remembered.
What to Post
Pressure Washing: Job walk-throughs, pricing breakdowns, “biggest homeowner mistakes.”
Soft Washing: Chemistry tips, plant protection, siding saves.
Window Cleaning: Pure water demos, setup hacks, commercial route strategies.
Paver Sealing: Sealer comparisons, sanding tutorials, gloss vs matte results.
Suppliers: Contractor spotlights, field tests, dealer content kits.
The Bottom Line
Social media isn’t “social” anymore. It’s an attention marketplace. Your customers decide what travels by how long they watch, what they save, and what they share.
Gary was right. You are the algorithm.
So stop blaming it. Start posting like your next customer is watching — because they are.
How We Can Help You Win The Feed
If the algorithm is just behavior, then the job is simple. Create content that earns saves, shares, and watch time. We install that system for you.
What we do
• Build your four content pillars so every post is useful and on brand.
• Script and film a month of short videos in one session.
• Edit for hooks, clarity, and completion rate.
• Write captions that convert and map clean calls to action.
• Set a weekly posting rhythm your team can sustain.
• Install a scorecard that tracks the only numbers that matter.
• Coach your team or run it for you end to end.
For contractors
• Job walk-through videos with clear pricing and process.
• Before and after carousels that get saved and shared.
• Offer calendars tied to your real seasonality.
• Fast quote funnels that convert attention into booked work.
For suppliers and manufacturers
• Monthly dealer content kits that are ready to repost.
• Field test videos with real contractors using your products.
• Product one sheets and micro guides your dealers can hand to customers.
• Launch calendars that coordinate posts, email, and in-store demos.
Next steps
• Start a 30 day content sprint
• Or hand us the keys and let us run it
